What is Facebook@Work & Why Does It Matter for Your Business?

Read more at http://www.business2community.com/facebook/facebookwork-matter-business-01108527#DsMwkUWuhiwQQ0fd.99



Algumas formas de agradecer pelo #Twitter


#Infographic B2B #socialmedia shares

- http://pinterest.com/pin/432838214162048977/?s=4&m=blogger


Jovem Nerd na #CCXP2014

Comic Con Experience 2014 | NerdOffice S05E46: http://youtu.be/chRvtQ_vuho


Copy & paste #socialmedia

November 25, 2014 // 4:00 AM

How to Be Successful on #Twitter: 9 Surprising Stats to Know

Written by Lisa Toner | @lisatoner13There are 284 million monthly active users on Twitter and chances are, you're one of them -- we certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. 

And thanks to SocialBro, we have new data from over 200,000 corporate tweets toprove what works on Twitter ... and what doesn't. While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too.

1) Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all. (Click to tweet!)

Are you using images on Twitter yet? If not, keep in mind that photo file sizes can be up to 5MB and animated GIFs can be up to 3MB. You can even tag other users in your photos -- just like on Facebook! 

2) Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than those with a URL placed at the beginning or end of the tweet. (Click to tweet!)

I had no idea that this was the case and upon review, I was most often placing the URL at the end of the tweet -- lesson learned!

3) Tweets from businesses that include hashtags are 33% more likely to get retweeted than tweets without hashtags. (Click to tweet!)

Be clever with your use of hashtags -- keep them around 11 characters (more on that later) and even try to incorporate them into the actual copy of the tweet. 

4) Tweets from businesses with one hashtag are 69% more likely to get retweets than those with two hashtags. (Click to tweet!)

When it comes to hashtags, remember that more is less. 

5) Hashtags with 11 or more characters get 117% more retweets than those within 6 and 10 characters. (Click to tweet!)

That gives you just enough space to come up with something catchy and on-brand for your tweets.  

6) Twitter direct message campaigns get on average a 300% higher click rate than one-off email campaigns. (Click to tweet!)

SocialBro actually has a tool that allows you to create really targeted DM campaigns, keeping you from annoying or spamming your audience. 

7) 90% of Twitter users who engage with Twitter-based marketing campaigns will not follow the company on Twitter after the campaign interaction. (Click to tweet!)

90% is a massive number! Have you got a strategy in place to retain the reach from your Twitter marketing campaign after the campaign ends? Check out the best practices listed in The Science of Success on Twitter

8) Businesses will on average lose 15% of new Twitter followers within three weeks unless they make an effort to engage early. (Click to tweet!)

So if you do manage to convince the tweeps from your marketing campaign to follow you, the work doesn't stop there. You need to retain your followers by being engaged with your community. Speak to them on a one-to-one basis, ask them questions, post funny, honest, and human tweets, and above all, share awesome, valuable content that they will find super valuable. 

9) Over half (57%) of businesses are spending at least 50% more on Twitter marketing compared with two years ago, with 15% of respondents stating that their spending has tripled. (Click to tweet!)

If you're not experimenting with content amplification on Twitter yet, you're missing out on a very big opportunity. Twitter's targeting features could help you betterreach your desired audience

For all of the best practices associated with these Twitter statistics, download our guideThe Science of Success on Twitter.

Topics: Social Media

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Out of Ideas? 8 Great Places to Find Inspiration on the Internet

Written by Jacqueline Zenn

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

If you're a designer or work in some creative capacity and are looking for visual inspiration, there are thousands of websites and resources for where you can find creative inspiration online -- design round-ups, listicles, and so on.

... But what if you're looking for inspiration applicable to your daily work life? Here are some places where you can find real inspiration that'll help get you excited to go to work on days when you don’t even want to get out of bed.Read More

Responsive Design: Defined in a Single GIF

Written by Ginny Soskey

It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.

The first step you need to take? Make your website responsive.Read More

'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

Written by Rachel Sprung

The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.Read More

7 Ways to Get Non-Marketing Employees to Blog

Written by Alex Embling

It’s a common pain point among B2B marketers. An effective inbound strategyrequires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.

But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. So what can be done?

The Challenge<Read More

3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships

Written by

A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers.

Notice that the goal is relationships, not sales?Sales are nice, but pop-ups have a unique ability to build relationships between customers and brands, so the goals are often driven more by marketing and awareness than revenue.Read More

450+ Free Stock Photos to Use in Your Marketing [Free Downloads]

Written by Anum Hussain

Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. 

Embarrassed, I quickly investigated.Read More

An Overview of the Major Google Algorithm Updates of 2014

Written by Lindsay Kolowich

Inbound marketers are constantly on alert for changes in Google's ever-evolving algorithm ... but that doesn't mean we don't miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.

To make sure you're fully up to date on the latest major changes in SEO, we've compiled a full list of the most important Google algorithm updates from 2014.Read More

15 Ways to Fight Procrastination [Infographic]

Written by Ginny Soskey

We all procrastinate. We put off dishes in favor of one more episode in our Netflix TV show binge. We tell ourselves we'll definitely book that dentist appointment next week -- you know, when we have more time. We spend an extra few minutes at the office coffee machine chatting up coworkers instead of diving right into our work for the day. 

But in a world where we've got a ton to do -- and not a ton of time to do it -- procrastination can have pretty big consequences.
Luckily, there are plenty of ways you can fight back.Read More

5 Ways to Improve Your Marketing Using Conversion Psychology

Written by

This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. 

This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?” the woman yelled into the mic. Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. “Gentlemen, let’s get $6 up here for some Guns N Roses! Let’s stop this fan-girl nonsense!” Seconds later, men were racing up to the stage. This battle between the men and women went on for nearly 15 minutes, with people putting as much as $30 for their gender-stereotyped song to be played. 

What I found most exciting among all of this was the way these two used mindgames to bring in money. Those performers used psychological triggers to create this sense of rivalry in order to get the audience to take their intended action.Read More

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [+ Pre-Sized Templates]

Written by Shannon Johnson

Editor's Note: This post has been updated to reflect the latest social media cover photo dimensions for 2015.

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

Read More

5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers

Written by Alex Whitney

If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no.Read More

Business Advice From the Richest People in the World [SlideShare]

Written by Corey Eridon

I used to work near the waterfront in Boston. At lunchtime, I'd head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we'd look out at all the fancy boats docked there.

"What am I doing wrong in my career that I don't have one of those?" my friend joked. We repeated that refrain often, as all of us love the ocean and boat ownership was -- in our estimation -- the height of luxury.Read More

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Written by Neil Patel

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.Read More

Human-to-Human Marketing: A Trend for 2015 and Beyond

Written by Jess Marranco

Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots.

These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant.Read More

The 15 Best Infographics of 2014

Written by Corey Eridon

Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn't escape conversation. It's probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it's hard to separate the wheat from the chaff.

These 15, however, managed to stand out.Read More

How to Make the Most Money in Your Marketing Career

Written by Joe Chernov

If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.

I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next.Read More

How to Optimize Your Marketing Channels [Free Ebook]

Written by Erik Devaney

Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you:

There's still more work to be done. A lot more.

You see, unlike Michelangelo's Sistine Chapel ceiling, or Da Vinci's Mona Lisa, marketing isn't a piece of artwork that has a finite end.Read More

5 Surprising Studies on What People Consider "Good" Customer Service

Written by Len Markidan

In theory, the “tricks” to delivering awesome customer service are pretty straightforward:


Seems pretty easy, right? Just develop these three skills, and you'll be set.Read More

How to Syndicate Content Without Getting Dinged in Search

Written by Kathleen Celmins

Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another.

Each of our three company blogs has a different target persona, so we’re writing to different audiences. But we’re a sales strategy company, and all our target personas need to read some of the sales strategy we discuss, so what do we do?Read More

The Best Business Books of 2014 [Infographic]

Written by Rick Burnes

There were hundreds of business books published this year. With so many books to choose from, it's nearly impossible to figure out which ones you should actually read.

We decided to simplify things for you. Similar to the way Nate Silver aggregates political polling data, BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more.Read More

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Written by Ellie Mirman

Over the last eight years, lots of things have changed in HubSpot's marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it's filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they're up in the tens of thousands. 

As we've grown, our strategies have had to grow with us -- especially on email.Read More

How to Write Irresistible Landing Page Copy [Free Ebook]

Written by Lauren Pedigo

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy.Read More

The 2015 Talent Grab: 8 Skills You Need to Land Your Next Job [SlideShare]

Written by Jami Oetting


This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The marketing industry is facing a talent crisis. 

The complexity of marketing is growing as fast as technology innovation accelerates -- and it's doing so at a pace that's difficult for any industry to keep up with. But businesses can’t afford to be the tortoise or the hare in this story.Read More

10 Inbound Marketing Myths It's Time to Leave Behind

Written by Michael Reynolds

Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don't see the hundreds of hours of training that occurred behind the scenes. After all, it's just putting a ball in a hoop, right? Attorneys often just get a few minutes to make their case in court but no one else sees all the behind the scenes work that goes into that short presentation.

After all, it's just asking a bunch of questions, right? Building an app can look simple but if you knew how much planning and coding occurred behind the scenes it would blow your mind. After all, it's just putting a few screen together and writing a little bit of code, right?Read More

Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

Written by Corey Eridon

The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. And while the OED hasn't been as liberal with their additions as the Oxford Dictionaries -- you won't find words and phrases like "hot mess," "adorbs," or "neckbeard" -- they've still managed to stay remarkably "with the times" without sacrificing timelessness. Read More

How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World

Written by Lindsay Kolowich

World-class athletes aren't the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a fullnine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner.

The actual work that goes into putting a bid together often begins well before then, and it's a heck of a project.Read More

The Hidden Cost of Multitasking [Infographic]

Written by Emma Snider

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You're almost ready to hit send when --

Your phone rings. Midway through the call -- 

Your boss comes over and asks you to take on a time-sensitive task. You get started on it and --Read More

Buyer Persona: Defined in a Single GIF

Written by Ginny Soskey

When you're first starting out with inbound, it's really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!

In reality, there's one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.Read More

How To Build A Better Email Unsubscribe Page

Written by Matt Burke

It happens to the best of us.Read More

12 Last-Minute Gift Ideas That Won't Seem So Last-Minute

Written by Robyn Showers

The Office Secret Santa is THIS week, you say? 

Yikes. It's time to get creative.

We’re starting to get down to the wire with holiday shopping. If you've already hit your entry limit for winning the perfect gifts for everyone on your list, you've got to look elsewhere for inspiration.Read More

4 Strategies to Optimize Your Differences From Amazon

Written by

While many etailers view themselves as in competition with Amazon, it's more effective to use Amazon's success as an example and learn from it. We did that when we looked atthree strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience.Read More

Should I Gate This Content? [Flowchart]

Written by Joe Chernov

We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

Some challenges, however, are too nuanced for a binary best practice.Read More

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Written by Lindsay Kolowich

How much money do you think you're wasting on paid advertising?

new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.Read More

Facebook Launches Call-to-Action Buttons on Business Pages

Written by Lindsay Kolowich

Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button.

While this feature isn't available to everyone just yet, it'll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don't see it on your Page yet, rest assured that it's coming. In the meantime, you can catch up on all the feature's details in this post.Read More

Does Your College or University Have Too Many Social Media Accounts?

Written by Leigh Fitzgerald

It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.Read More

Marketing Strategies That Rock the SaaS World

Written by John McTigue

According to Gartner, the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. A Compass study shows that SaaS is growing nearly 3X as fast as software as a whole, and that 72% of all SaaS startups are at least partially funded.

Good news for SaaS startups and growing SaaS ventures alike, but the space is getting crowded and competition is fierce. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there?

The SaaS Challenge<Read More

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Written by Ginny Soskey

Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. 

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.Read More

The 6 Building Blocks of Organizational Structure [Diagrams]

Written by Erik Devaney

The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you'd like to download the full guide, click here.

Behind every great company, division, or team is a great organizational structure -- a structure tailored to a company's, division's, or team's goals, and one that helps employees understand how they fit into the bigger picture.Read More

A Visual Guide to Creating the Perfect LinkedIn Company Page

Written by Erik Devaney

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “pro tips” provided by LinkedIn's marketing team.Read More

How to Use Twitter Cards to Drive More Website Traffic [Infographic]

Written by Ginny Soskey

Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you're often feeling constrained by that 140 character limit.

There's actually a way around that character limit -- and it can help you increase your conversion rates.

Think that's too good to be true? It's not: Using Twitter Cards, you can actually embed rich media that don't count toward your tweet character limit.Read More

30 Smart Ways to Spend Your Extra 2014 Marketing Budget

Written by Rick Whittington

Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!

Here are 30 ideas for spending leftover funds in your marketing budget.Read More

How Much Should Sponsored Articles Really Cost? [New Data]

Written by Eric Murphy

Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets.Read More

10 Ways to Mix Up Your Visual Content on Social Media

Written by Anna Guerrero

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.Read More

What the Collaborative Economy Means to Marketers [Infographic]

Written by Jeremiah Owyang

When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. 

Now, more and more people are sharing their time. They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement.Read More

9 Ways Interior Designers Can Reach New Clients Using Houzz

Written by Alisa Meredith

Houzz (“howzz”) is the place over 20 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create their perfect home.

That platform is truly a social network with huge sales potential, in that it allows users to collaborate with friends and family as well as other users – including the professionals who design, install, and sell the elements that go into their dream homes. When they’re ready to turn that dream into reality, they can then search designers or contractors in their local areas – or right in the idea-books they’ve been creating all along.Read More

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Written by Ginny Soskey

Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.

In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook's awkwardly worded search queries, maybe they would find my Page. And then, maybe they'd click through to see what was going on there. And maybe they'd click on a post I had published that included a link back to my website. Read More

14 Witty Jokes for the Grammar Nerd in Your Life

Written by Lindsay Kolowich

Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school?

Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section! 

Read More

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Written by

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon?

Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce.Read More

A Beginner's Guide to Creating Visual Content [Free Ebook]

Written by Shannon Johnson

We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google's Executive Chairman Eric Schmidt. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Trying to comprehend how much information that is is like trying to comprehend how big the universe is.Read More

The Evolution of Social Media Since 2004 [Infographic]

Written by Lindsay Kolowich

Can you believe it's only been 10 years since Facebook was founded?

Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn't happen" wasn't a common quip. But because social media networks like Facebook have been a central fixture of most companies' marketing strategies for so many years now, I don't know ... 10 years makes it seem so young.Read More


Aprenda inglês online com #ShareAmerica



25 cargos mais quentes de 2014 segundo o #LinkedIn



LaaS - Murilo Gun é genial! #tedx

Life as a service: Murilo Gun at TEDxFortaleza: http://youtu.be/iE_mO5C_V1U